In this article, we will explore the history behind this day, how it is celebrated in different parts of the world and how it has evolved in recent years.
Singles' Day or “Single's Day”, also known as 11/11 Day >, is a holiday that is celebrated around the world every November 11. This date has also become one of the most important for e-commerce, as it has become a day of massive online shopping.
The Origin of Singles' Day
Singles' Day Single began in China in the 1990s as a response to Valentine's Day, celebrated every February 14. Originally, it was a commercial event created by university students from Nanjing University, who sought to celebrate their singlehood by buying gifts for themselves. The choice of the date, November 11 or 11/11, with four "ones", symbolizes the idea of being alone.
Over time, the event expanded beyond Chinese borders and became a global holiday, as well as an opportunity for singles to come together and celebrate. your marital status. So while shopping deals and discounts remain an important part of Singles' Day, the celebration has taken on a deeper meaning centered on self-affirmation and self-care.
Singles' Day in China
In China, Singles' Day is celebrated with a large number of online offers and discounts. E-commerce companies such as Alibaba, JD.com and Suning offer discounts on a wide variety of products, from electronics to clothing and cosmetics. Chinese consumers eagerly wait for Singles' Day to take advantage of deals and save money on their purchases.
In addition to online shopping, Singles' Day is also celebrated. celebrate in person. Singles gather to enjoy food and drinks together, and some organize themed parties to celebrate their singleness. On the other hand, in some of the main cities, special events are organized for those without a partner, such as blind dates and social activities.
Singles' Day in other countries
Although, as we have mentioned, Singles' Day originated in China, the holiday has spread to other countries in the world. In some places, such as Singapore, South Korea, the United States or Malaysia, it is celebrated mainly as a day of online shopping, but without the same importance as in China.
Celebrating Independence
Singles' Day has become a platform to challenge the stigmas associated with being single . Traditionally, society has tended to focus on romantic relationships as a key indicator of success and happiness. However, 11/11 is a reminder that individual life can also be full of meaning and joy.
Therefore, this day involves appreciating the freedom to make decisions without commitments, explore personal interests and build a solid identity without depending on a partner. Many people see this occasion as an opportunity to reaffirm their autonomy and commit to a journey of self-discovery.
Instead of focusing solely on impulse purchases, Singles' Day has evolved into a celebration that promotes self-care in all its forms. From physical care to emotional well-being, the day has become a reminder to prioritize health and self-love.
Activities can range from spa and relaxing exercises to dedicating time to practicing individual passions. The central idea is to recognize that happiness does not depend exclusively on romantic relationships, but that investing in oneself is a valuable way to build a fulfilling life.
You buy on 11/11
Oddly enough, 11/11 or Singles' Day has become on the largest day of discounts and online shopping in the world. Renamed the Global Shopping Festival, it ousts the well-known Black Friday from that position.
Therefore, this day has established itself as an excellent opportunity to advance the Christmas shopping and take advantage of significant discountson a wide variety of products. From technology and fashion to home appliances and beauty products, numerous stores and e-commerce platforms are participating in 11/11 by offering special discounts, exclusive promotions and other attractive offers, giving shoppers the chance to find deals on items they want. buy.
In addition, 11/11 also stands out for being a day where online shopping is especially popular. E-commerce platforms such as Aliexpress, MediaMarkt, Ebay, Shein, Primor, El Corte Inglés or Banggood offer the convenience of shopping with exclusive promotions, such as free shipping, additional gifts with purchase, or access to pre-sales from home and receive the products directly at the door.
It is important to keep in mind that, as with any sales period, it is advisable to compare prices and review the purchase conditions before making an acquisition. In addition, it is essential to buy consciously and avoid impulsive purchases.
Singles' Day today
Since its creation in the 1990s, Singles' Day has evolved significantly. What started as a joke among college students has become a massive online shopping event that generates billions of dollars in sales each year.
The The digital era has played a fundamental role in the globalization of this celebration. Social networks and e-commerce platforms allow people from all over the world to come together and share their experiences, participating in the special activities of 11/11. Therefore, we can see how global connectivity has contributed to the spread of the idea that singleness can be an empowering choice rather than a regrettable condition.
All of the above leads us to think that this date is the perfect occasion to do some online shopping, advance certain Christmas purchases, celebrate being single or dedicate some time to yourself. And you, have you already decided how you are going to celebrate 11/11?